Precision Esthetics On The News

<<  Commercial buildings continue to trade in West Palm Beach as companies bet on the future.

The pandemic is not pausing real estate action just south of downtown West Palm Beach.

During the past several months, three deals have closed on Dixie Highway south of Southern Boulevard, pushing new investment farther south to an area of town dubbed “SoSo,” or South of Southern Blvd.

“It’s a real shot in the arm to SoSo,” said William Reis of Corcoran Group Real Estate in Palm Beach. The deals are a sign that, for now, investors and business owners see long-term strength in the city’s economy. The transactions also further add to the renaissance of Dixie Highway that began during the last recession, when investors began buying property mostly between Okeechobee Boulevard and Belvedere Road.

During the past decade, this part of town has seen new restaurants, shops, design centers and even a new school. Over time, development started to push south of Belvedere Road, including a redevelopment of the Palm Beach Post property. Now investment is moving south once again, past the next major east-west road, Southern Boulevard.

The decision by investors and companies to buy property in this part of town “is an encouraging sign of confidence in the area and its future,” Reis said.

The coronavirus pandemic may have shocked the economy, and hurt retailers, restaurants and hotels, but it isn’t stopping buyers from closing on commercial building purchases.

Nearby, at 4912 S. Dixie Highway, Precision Esthetics Dental Laboratory paid $2.4 million for the former Mary Fisher design building last December. Plans are to move by year end from about 2,000-square feet on Georgia Avenue into the 8,100-square-foot Dixie Highway building, where the company will be able to grow its manufacturing capability.

“It’s a huge expansion,” said Eduardo Sorrel, Precision Esthetics marketing director.

In addition to the market and office space coming to SoSo, the growing Precision Esthetics will add a new employment base to this part of South Dixie Highway. Between 20 to 30 employees work at the company, now located on Georgia Avenue. But that number is expected to grow by another 30 with the newly expanded building, according to the Business Development Board of Palm Beach County, the county’s business recruitment arm.

Precision Esthetics caters to dentists not only in Palm Beach County but nationwide and even globally.

The company hasn’t been hurt by the pandemic, Sorrel said. On the contrary, it has gained new customers as clients have not been able to tap large manufacturers in China but have had to switch to U.S. makers instead. 

December 17, 2019 - West Palm Beach, FL - The Business Development Board of Palm Beach County (BDB) is pleased to announce that Precision Esthetics is expanding its headquarters and technology division in the City of West Palm Beach. The company recently purchased an 8,000-square-foot building at 4912 South Dixie Highway. The seller was represented by BDB member Constance Thomas, Senior Director at Tower Commercial Real Estate. 

The company had outgrown its former facility, also in West Palm Beach, and will now have space for 30 new positions. This year, Precision celebrated 30 years of being in business. The company has a reputation as an industry leader among full-service boutique dental laboratories that provide high-quality Dental Lab Services to approximately 400 dentists.

ABOUT THE EXPANSION:

• Projected 30 new high-salary jobs for local residents
• Expanding in West Palm Beach to a new facility
• 8,000 square feet
• Soon to be located at 4912 South Dixie Highway
• Dental products are made in America
• More than 80,000 completed dental implant cases
• Recognized as one of the top dental laboratories in the United States